700.000 weniger Worte – Domowina stellt weiter entwickeltes Corporate Design und neue Internetseite vor

Dźensa wječor zeńdźechu so w Domowinskim domje we Wojerecach zastupjerjo župow a čłonskich towarstwow z předsydu Domowiny Dawidom Statnikom.

Tam předstajištej nawodnica za wizuelnu komunikaciju a design, Veronika Bjarš, a nowinska rěčnica Domowiny, Božena Šimanec, nowy wonkowny wobraz a z tym zwisowacu nowu webstronu Domowiny.

“Njeje to žane nowowuwiće našeho designa, ale konsekwentne dalewuwiće hižo wobstejaceho designa. Wužiwamy na přikład dale naćisk loga Hanki Krawcec, kotryž je wona 1950 wudźěłała.” tak Veronika Bjarš, zamołwita za cyłkowny projekt. “Naš narok běše, wuwiwać načasnu a technisce aktualnu webstronu.”

Logo smy łahodnje předźěłali: přiměrjene barby polěpšeja zwobraznjenje w digitalnych a ćišćanych medijach. Nowe je, zo maja župy swójske logo a móža tute samostatnje wužiwać. Jednotnje rjadowany je slěd rěčow we materialijach: delnjoserbsce, hornjoserbsce, němsce. Domowina ma wjacore produkty w nowym wuhotowanju: listowu papjeru, wizitki, póštowe karty a imageowu brošurku. Brošurka předstaja projekty kaž tež strukturu třěchi kompaktnje. Dalša nowostka je wobdźěłana a aktualizowana karta serbskeho sydlenskeho ruma.

Nimo toho je wot wutory nowa internetna strona Domowiny online. Zaměr bě moderna, transparentna a bjezbarjerna platforma, na kotrejž namakaće informacije spěšnišo. Strona naruna něhdźe dwanaće lět stary system, kotryž bě naposledk technisce a strukturelnje přestarjeny. Webstrona je w štyrjoch rěčach přistupna: delnjo- a hornjoserbsce, němsce a jendźelsce.

Nimo Domowinskeje su nastali 13 dalšich nowych webstronow. Wjacore župy a towarstwa su swoje wobsahi předźěłali a wjesela so nětko nad wuslědkami. “Dźakuju so wutrobnje za jara dobre zhromadne dźěło. Je rjenje, po tajkim intensiwnym a dołhim času aktualizowanu webstronu prezentować móc. Nowostka je, zo su nětko tež přinoški z rubriki ´Mudrišo z Maćicu´ wozjewjene, kiž nastawaja w zhromadnym dźěle ze Serbskej Murju”, praji předsydka Maćicy Serbskeje dr. Anja Pohončowa. Webstrona Maćicy: Maćica Serbska.

W přirunowanju z dotalnej webstronu ma nowa strona něhdźe 40 % mjenje słowow, za to skerje krótke teksty a mnoho wobrazow. Nimo toho skića wopytowarkam nětko zakładne informacije wo Serbach, imaterielnym kulturnym herbstwje abo serbskej rěči.

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Contact

Veronika Bjarš | Bjarsch
Head of Visual Communication and Design
03591 550-107
veronika.bjars@domowina.de
  • Development and strategic implementation of Domowina’s visual identity to ensure a clear and consistent corporate design
  • Planning, management and implementation of Domowina projects in design, visual communication and layout, including consulting and support
  • Quality management and monitoring compliance with the corporate design
  • Development and implementation of strategies to strengthen Domowina’s external impact and that of its projects at regional, national and international levels
  • Project management for the creation of guidelines for public tenders above € 25,000, including advice on the strategic implementation of procurement procedures
The head of visual communication and design, Veronika Bjarš, and the press spokeswoman of the Domowina, Božena Šimanec, presented the new outward appearance and the associated new website of the Domowina. Hoyerswerda | 16.04.2026
The head of visual communication and design, Veronika Bjarš, and the press spokeswoman of the Domowina, Božena Šimanec, presented the new outward appearance and the associated new website of the Domowina. Hoyerswerda | 16.04.2026
The head of visual communication and design, Veronika Bjarš, and the press spokeswoman of the Domowina, Božena Šimanec, presented the new outward appearance and the associated new website of the Domowina. Hoyerswerda | 16.04.2026
The head of visual communication and design, Veronika Bjarš, and the press spokeswoman of the Domowina, Božena Šimanec, presented the new outward appearance and the associated new website of the Domowina. Hoyerswerda | 16.04.2026
The head of visual communication and design, Veronika Bjarš, and the press spokeswoman of the Domowina, Božena Šimanec, presented the new outward appearance and the associated new website of the Domowina. Hoyerswerda | 16.04.2026
The head of visual communication and design, Veronika Bjarš, and the press spokeswoman of the Domowina, Božena Šimanec, presented the new outward appearance and the associated new website of the Domowina. Hoyerswerda | 16.04.2026
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